The Mind Shift - Square pants in a round hole…can they fit?
I have always been a creative. I studied Theatre Arts as an undergraduate and acted on stage for a while before diving into advertising. It was a given since I had a flair for writing. My advertising career came out of a need, a need for my friends who were artists in the industry. I helped them with ideas and what I found out later was called, copy. These friends knew I loved to write and that I complained so much about Nigerian advertising and so, they encouraged me to make a difference in the industry by donating towards my attending Orange Academy. They went further to get me into copy internships with ad agencies. Fast-forward to years later, here I am, a renowned copywriter who has carved a niche in the communication industry. I look forward to challenges, as usual; I am ambitious and so, expected… no wonder I could not spend more than a year in an agency. Due to my ambition and lust for challenges, I joined WorldWriters, did my masters in Media Communicatio...