Breakout, learn how to Create Great Stories Online (uncut invite)

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Breakout, learn how to Create Great Stories Online

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Writing takes more than guts and skills, you must have a curious mind. There are various variations of writing. We have the journalistic approach to writing where it is in form of a report, telling on something or a situation or someone etc and then we have copywriting which is writing for advertising. We also have creative writing which for me, is basically writing for self, having fun, writing poems, stories etc. All these forms of writing have presently met on a page called ‘storytelling’; my favorite form of writing. It entices, enchants and engages you. Storytelling is a strong mode for content writing which is basically writing for online media. Now, storytelling can be in writing form, picture form, voice or video. What are you trying to say? What do you want the audience to take out when they see your picture? It is not just a word, it should be a phrase or a feeling that encompasses a huge, enchanting story. I like to dream. What story is this picture te...
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The Digital Marketing Story in Nigeria

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How well do you know your onions? I was opportune to train people on digital marketing, the basic. It was a very uplifting period as I love to give back to society in any way I can. There is nothing as uplifting as giving value to people who really want it and appreciate your effort. Teaching gives a feeling of a god, especially when you see your student use your teaching to make a better life for themselves and people around. As much as we (Nigeria) have jumped on the bandwagon of Digital marketing, it is so evident that we, most of us, do not even know how to use/maximise this platform. Like a normal Nigerian, we take everything in and specialize in none, making some of us less competent in the field. It’s also amazing when you see IT specialist try to write content. It is not their fault though; they have been made to believe that they can do anything ‘Digital Marketing’. They were not taught the different career parts in digital marketing instead, made to believe you must kn...
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Advertising Agencies – The Nigerian story in the making

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I have had the opportunity to have worked both on the client side and in agencies for over 13years now; some of which I was doing my own thing. Through these years, I have come to realize that productivity is key and in everything we do, the bottom-line is essential. This is why I have decided to list out the 5 death sentence of advertising agencies in Nigeria and hope that those guilty will not only read but change. All about winning awards : This is a selfish act by some agencies. They are all about creating award winning ads than actually communicating the brand essence of their clients’ product and engaging its TA. Due to this, most brands have shifted to patronizing hotshops, experiential agencies and now digital agencies. Why? These upcoming agencies are concerned about getting more clients so, they will go out of their way to be relevant and also, do what the client wants though most times, the client do not know what they want and that brings me to… Yes Sir, Yes Ma, just p...
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